Essential Responsibilities :
• Analyze industry trends, market share and competitors to identify growth strategies, and prioritize market opportunities and risks.
• Lead market and customer research to uncover unmet needs and clinical and economic value drivers; build the market requirements document and prioritize customer segments.
• Partner with Product Management and Engineering to shape the product roadmap with new product ideas and improvement recommendations.
• Work with Segment and Sales team to analyze the installed base and develop programs that improve customer experience, loyalty and retention.
• Develop the NPI business case (incl. target pricing) and the evidence generation plan and budget.
• Define brand, value proposition and competitive positioning claims for new and existing products.
• Engage professional societies and KOLs, including regional KOL development, to build thought leadership and awareness.
• Build and execute the global marketing and product launch plan, including sales enablement, marketing assets, communications and budget, aligned with regional marketing teams.
Qualifications/Requirements :
Desired Characteristics :
Inclusion and Diversity
GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
Relocation Assistance Provided: No