Director of Brand Events
About Norm
Norm builds AI-native professional services firms and the technology that powers them. Our mission is to help expert professionals deliver better work at greater scale.
Developing the technology and the firms together lets us rethink how work gets done, how teams operate and what clients can expect. Professional judgment and experience guide what we build, while advances in the technology expand what our firms can deliver. Our shared agentic platform connects that progress across teams and services.
Founded in 2023, Norm brings together experts across engineering, research, product, design and professional practice. Our legal and compliance platform serves institutions representing more than $35 trillion in combined assets under management.
Norm also powers Norm Law, LLP, an affiliated AI-native law firm whose attorneys advise leading institutions on complex corporate matters.
AI Fluency:
Norm prefers all team members to be fluent in AI. Successful candidates actively use AI in their day-to-day work to support thinking, creation, and problem-solving. They use it to improve the quality and speed of their work and to continuously refine how work gets done end-to-end.
Candidates should be prepared to demonstrate and discuss their AI usage throughout the interview process, including concrete examples of tools, workflows, and outcomes. We look for practical, hands-on experience, not theoretical familiarity.
This Role
Norm is seeking a Director of Brand Events to build flagship programs that strengthen our market position and bring together the people shaping AI, law, regulation, and business. This role exists to establish events as a differentiated brand platform.
Reporting to the Head of Marketing, you will own Norm’s brand events strategy and execution end to end. You will determine where Norm should host, partner, sponsor, or create something new, then shape the programming, audience, speakers, partnerships, production, and guest experience.
What You’ll Do
Build the strategy: Create Norm’s brand events roadmap, including flagship programs and original event properties that can grow in reach and influence.
Identify opportunities: Determine the conversations, audiences, institutions, and market moments where Norm should have a meaningful presence.
Create exceptional programs: Lead executive forums, policy gatherings, industry events, strategic partnerships, and other high-profile experiences.
Develop programming and audiences: Shape each event’s purpose, format, content, speakers, and guest list while recruiting influential participants.
Advise and collaborate: Partner with Norm’s leadership and cross-functional teams on event opportunities, programming, partnerships, and external positioning.
Own execution: Manage budgets, timelines, agencies, vendors, production, hospitality, and on-site delivery from concept through completion.
Measure impact: Evaluate programs through strategic relevance, audience quality, relationship value, influence, and brand impact.
What We’re Looking For
Core Qualifications
Significant experience developing and executing high-profile events for senior and influential audiences.
Experience developing executive-level programming and preparing senior leaders for public appearances.
A track record of building an events strategy vs. simply managing an established calendar.
Strong editorial and programming instincts, with the ability to recognize which conversations are timely and worth creating.
Exceptional executive presence and credibility with senior internal and external stakeholders.
The ability to turn an ambitious or ambiguous idea into a clear strategy and exceptional finished experience.
Strong creative judgment paired with rigorous operational and financial discipline.
Nice to Haves
Familiarity with AI, legal technology, regulation, or another complex enterprise category.
An established network across business, law, government, policy, technology, or academia.
What Success Looks Like
30 Days
Develop a strong understanding of Norm’s brand, business priorities, audiences, and existing event commitments.
Build relationships with key internal stakeholders and assess current partners, processes, and capabilities.
60 Days
Present a prioritized brand events strategy, including where Norm should host, partner, sponsor, or decline.
Define initial concepts, target audiences, potential speakers, budgets, and success measures for priority programs.
90 Days
Establish a clear roadmap for Norm’s flagship events and original event properties.
Move the first priority program into execution with aligned stakeholders, ownership, timelines, and measurement.
Compensation and Benefits
Base salary: $185,000 to $230,000 per year
The range displayed in this job posting reflects the minimum and maximum target for new-hire salary for this position. Within the range, individual pay is determined by various factors, including job-related skills, experience, and relevant education or training.
Equity: Included
Benefits: 401(k) with employer match; health, dental, and vision coverage; unlimited paid time off; free lunch in the office daily; and an employee referral bonus program.
Relocation: [If applicable] Financial support to ease your move to New York City, designed to make the transition smooth and stress-free.
Work Location
Location: New York City
Work model: Hybrid
In-office expectation: 3–4 days per week
Travel expectation: occasional travel for events, partnerships, and on-site production.
To learn more about Norm, visit our website.